![]() There’s no gray area here.ĭNS errors are important - and the implications for your website if you have severe versions of these errors is huge.ĭNS (Domain Name System) errors are the first and most prominent error because if the Googlebot is having DNS issues, it means it can’t connect with your domain via a DNS timeout issue or DNS lookup issue. We’ll talk about setting up alerts and automating this part later, but just know that this section is critical and you should be 100% error-free in this section every day. It may get monotonous since most days everything is fine, but wouldn’t you kick yourself if you missed some critical site errors?Īt the extreme minimum, you should check at least every 90 days to look for previous errors so you can keep an eye out for them in the future - but frequent, regular checks are best. In an ideal world you would log in daily to make sure there are no problems here. How often should you check for site errors? As SEOs we don’t often get any validation from Google, so relish this rare moment of love. That’s the goal - to get a “Nice!” from Google. If you’ve been 100% error-free for the last 90 days with nothing to show, it will look like this: If you have some type of activity from the last 90 days, your snippet will look like this: In the Crawl Errors dashboard, Google will show you these errors for the last 90 days. These are the high-level errors that affect your site in its entirety, so don’t skip these. ![]() The Site Errors section shows you errors from your website as a whole. Even if you just glance at it daily, you’ll be much further ahead than most site managers. You can get a quick look at your crawl errors from here. The main dashboard gives you a quick preview of your site, showing you three of the most important management tools: Crawl Errors, Search Analytics, and Sitemaps. The quickest way to access Crawl Errors is from the dashboard. ![]() URL errors, on the other hand, are specific to individual pages, and are therefore less urgent. ![]() Site-level issues can be more catastrophic, with the potential to damage your site’s overall usability. Search Console is divided into two main sections: Site Errors and URL Errors.Ĭategorizing errors in this way is pretty helpful because there’s a distinct difference between errors at the site level and errors at the page level. One change that has evolved over the last few years is the layout of the Crawl Errors view within Search Console. However, if you fully ignore these (pesky) errors, things can quickly go from bad to worse. If you can develop good habits and practice preventative maintenance, weekly spot checks on crawl errors will be perfectly adequate to keep them under control. Looking at it through Portent’s epic visualization of how Internet marketing pieces fit together, fixing crawl errors in Search Console fits squarely into the "infrastructure" piece: To their credit, Google has developed more help docs and support resources to aid Search Console users in locating and fixing errors.ĭespite the fact that some of this isn’t as fun as creating 10x content or watching which of your keywords have jumped in the rankings, this category of SEO is still extremely important. While we may never be completely satisfied with Google’s tools and may occasionally call their bluffs, they do release some helpful information (from time to time). The “Search Analytics” and “Links to Your Site” sections are two of the top features that did not exist in the old Webmaster Tools. Since we’ve long since lost sufficient keyword data in Google Analytics, we’ve come to rely on Search Console more than ever. Google has unleashed significantly more data that promises to be extremely useful for SEOs. A lot has changed in the five years since I first wrote about what was Google Webmaster Tools, now named Google Search Console.
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